The Certified Digital Marketing Professional (CDMP) course provides an in-depth and comprehensive introduction to the core essentials of digital marketing. The Digital Marketing Institute’s panel of subject matter experts has specifically structured the curriculum to focus on current trends and best practices in Digital Marketing. As well as creating innovative strategies, you will also learn how to leverage these strategies to gain competitive advantage for both your business and career.
Upon successful completion of this course, you will be able:
- Increase your website’s visibility through Search Engine Optimization (SEO) techniques
- Drive qualified traffic to your website through Pay-Per-Click (PPC) advertising
- Execute digital display campaigns
- Capture, segment and manage subscribers to plan and execute a successful email marketing campaign
- Use suitable social media channels to grow and engage an audience
- Measure and optimize social media campaigns
- Leverage mobile marketing for its micro-targeting advantages
- Analyze and optimize your overall digital marketing activity
- Create a formal digital marketing plan for your business
modules 1
Day 1
- Introduction to Digital Marketing
- Principles of Digital Marketing
- Developing Objectives
- Digital Research
- Cultural Research
- Connecting with the Customer
- Content Marketing
- Concepts & Strategy
- Using Content Research
- Content Marketing Plans
- Creating & Curating Content
- Publishing & Distributing Content
- Metrics & Performance
Day 2
- Social Media Marketing
- Key Social Platforms
- Setting up a Social Media Experience
- Growing & Engaging an Audience
- Social Media Campaigns
- Data-Driven Audience & Campaign Insights
- Search Engine Optimization (SEO)
- SEO Fundamentals
- SEO & Business Objectives
- Keywords
- SEO Content Plan
- Search Ranking
- SEO Performance
Day 3
- Paid Search (PPC) using Google Ads
- Fundamentals of Paid Search
- Google Ads
- Search Campaign Management
- Search Campaign Measurement
- Display & Video Advertising
- Fundamentals of Display & Video Advertising
- YouTube
- Google Display Network
- Ad Formats
- Video Campaigns
- Measurement and Optimization
Day 4
- Email Marketing
- Email Marketing Fundamentals
- Tools and Strategy
- Email Design
- Email Campaigns
- Testing and Optimizing
- Marketing Automation
- Website Optimization
- Web Design and Website Optimization
- Websites Design Principles & Website Copy
- User-Centered Design
- Website Optimization
- Website Metrics
Day 5
- Analytics with Google Analytics
- Web Analytics Fundamentals
- Configuring a Google Analytics Account
- Setting Goals
- Monitoring Campaigns
- Analyzing & Recording Data
- Digital Marketing Strategy
- Fundamentals
- Strategy Objectives & KPIs
- Digital Strategy Research
- Creative Strategy
- Digital Marketing
- Strategy
Day 6
- Knowledge Check/ Revision & Exam Preparation
- Certification Examination @ Pearson VUE Test Centre
Duration
Tuition Fees Structure
| All Inclusive Fee |
RM 6,000
This course is FREE for successful applicants under the appropriate HRDF/ PERKESO Scheme.
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