With the acceleration of digitization and high levels of accessibility in today’s age, digital marketing has become the cornerstone to any business, irrespective of its size and product offerings, to brand build, create awareness and attract new custom. This Digital Marketing landscape will continue to grow at a rapid pace to face new challenges and opportunities within the digital age.

This programme seeks to empower a new generation of digital marketers that are of high demand with the skill set to maximise and leverage on high effective platforms and adapt to new technologies.

On successful completion of this course, the learner will be able to:

1. Explain the role and importance of social media marketing

2. Discuss the key elements of a social media marketing strategy

3. Illustrate how the effectiveness of a social media marketing campaign can be measured

4. Demonstrate practical skills for social media marketing tools such as

(a) Facebook

(b) Twitter

(c) Instagram

(d) LinkedIn etc.

This course is ideal for:

• Students,
• Job Seekers,
• Graduates,
• Adult Learners,
• Marketers,
• Those who are interested in Social Media Marketing